It always amazes me how dance and music can bring people together. In a world where we are so linked, economically, culturally, and politically, celebrating culture is key to understanding one another, and building relationships across the globe. Check out what Finnair did for India’s Republic Day. Not only is it completely awesome, but also a spontaneous and highly effective marketing differentiation strategy. As Roy Osing says- Be Different or Be Dead! Understand your customers, celebrate them, have fun, and make a statement!
India’s Republic Day, The Diplomat, January 27 2011.